SEO Keyword Research & Keyword Targeting Best Practices
SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
SEO is good for the social promotion of your web site. People who find your website by searching Google or Bing are more likely to promote it on Facebook, Twitter, or other social media channels.
SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in organic traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.
Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust.
SEO is good for the social promotion of your web site. People who find your website by searching Google or Bing are more likely to promote it on Facebook, Twitter, or other social media channels.
SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in organic traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.
Traffic Growth
Keyword Ranking
Performance Metrics
We are Google Certified Professional and Partner
SEO is made up of multiple different elements, and knowing what they are and how they work is key to
understanding why SEO is so important.
Visiter Growth
You’ll need to think about that constant desire to show the best results when you’re optimizing your site for SEO. Why? The answer is simple: poor-quality sites are less likely to rank. And Google’s getting better at determining site quality.
SEO Audit
An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results
On-Page SEO
keyword optimization, meta description, internal linking, title tags, quality content, alt text, ssl/https, url structure
Off-Page SEO
Local SEO, Backlinks, Domain Authority, Social Signals, Pay-per-click
Search engines looking for?
Relevancy, Quality of Content, User Experience, Speed, Compatibility, Internal Linking, Meta Descriptions, Schema Markup, Image Tagging, Evergreen Content,
Report & Analysis
Our comprehensive & detailed web traffic report consists of following tracks of web status for your website
How works Driving SEO Traffic from Search Engines
You’ll need to think about that constant desire to show the best results when you’re optimizing your site for SEO. Why? The answer is simple: poor-quality sites are less likely to rank. And Google’s getting better at determining site quality.
If your website looks untrustworthy, outdated, amateurish or is slow to load, potential users are likely to bounce back to the SERPs and click on another result. You’ve lost a user and a potential conversion, and your bounce rate of affected pages is going to increase.
If your website looks untrustworthy, outdated, amateurish or is slow to load, potential users are likely to bounce back to the SERPs and click on another result. You’ve lost a user and a potential conversion, and your bounce rate of affected pages is going to increase.
Optimizing page titles is part of technical SEO, and is a good starting point when using keywords for SEO
Keyword Research & Keyword Targeting
Keyword research when done right will enable you to tap the best results with the least amount of effort required.
To use search volume efficiently follow the below best practices:
Choose exact match keyword. If you are skeptical about which exact match keywords to choose from you can conduct a small paid AdWords campaign using keywords set to broad match type to arrive at exact match keywords that could convert for your business.
1] If your business is only targeting specific geographies, then choose the appropriate region.
2] Manually average the 12-month search volume.
3] Group all related keywords that answer the same question together.
To use search volume efficiently follow the below best practices:
Choose exact match keyword. If you are skeptical about which exact match keywords to choose from you can conduct a small paid AdWords campaign using keywords set to broad match type to arrive at exact match keywords that could convert for your business.
1] If your business is only targeting specific geographies, then choose the appropriate region.
2] Manually average the 12-month search volume.
3] Group all related keywords that answer the same question together.
What is an SEO Audit?
An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results.
The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. The SEO audit will reveal:
The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. The SEO audit will reveal:
- Technical SEO issues
- Website structure issues
- On-page SEO issues
- Potential off-site problems
- User experience issues
- Content gaps and opportunities
- Competitive marketplace insights
An audit is a standard procedure that should occur on a regular basis – It is essentially a “health check” for your website
Website Reporting and Analysis
Our comprehensive & detailed web traffic report consists of following tracks of web status for your website:
- How many visitors are coming to your site and from which region?
- In these visitors, how many visitors visited your site first time or how many visitors are old visitors which visited earlier your site also?
- How many visitors are unique and how many are visiting your site repeatedly? Which pages are most viewed by visitors?
- From our web traffic & analysis report, you can do a comparison of the total number of visitors who visited your website on a weekly, monthly, yearly basis. Through our web analytics tool, you can also compare your total number of visitors within any specified time-limits.
- On which pages, visitors did spent maximum time and which pages are less visited by them.
- Our website tracking tool provides you keywords by which your site has been most visited by visitors and which keywords are less searchable.
- How many visitors come to your site through search engines, backlinks as well as how many visitors did visit your site directly? Means, our web traffic report keeps track of the source of your visitors from where they find your site.
- Our web traffic & analysis report also provides you detailed reporting on an individual level, which shows an individual visitor’s page-wise path on the site along with date & time and their IP address provided by the Internet Service Provider (ISP).
- For online businesses and e-commerce websites, we use breakdown traffic, based on certain tasks done by visitors like completing a registration form, proceeding to a shopping cart checkout page or finally completing a payment transaction.
- We highly recommend website tracking and reporting as a cost-effective website analysis tool for understanding customer behavior and website performance. Clients will have the ability to generate reports on demand or we can generate them for you. Clients can also have us interpret reports and provide them with recommendations to improve their website performance.